New Delhi, November 19, 2009: Leading the phenomenon of touch technology for consumers, Hewlett-Packard India today unveiled its new range of touch-enabled Photosmart printers. Better known as the HP Touchsmart series, these stylishly designed printers will allow users to indulge in and experience the magic of one touch printing. The bold looks and splendid designs of the new printer line-up have also inspired globally renowned fashion designer Ritu Beri to create a new ensemble, which resonated chic and elegance as models walked on the ramp at the launch the HP Touchsmart range in the city.

With Indian consumers integrating bold style statements into their day-to-day life, technology is molding itself into an extension of individual personalities, and styling up to the expectations of users. According to a report by Technopak, digital accessories form 13 percent of the luxury market, and by 2015, the Indian touchscreen market is expected to hit $9 billion, with a CAGR of 14 percent. The new line-up of HP Photosmart touch-enabled printers have been designed exclusively for these urban trend-setters – including children, youth, and professionals working out of home – who are looking for easy user- interface, enviable looks, and the power to print life in all its colours.

With exciting new features, the exquisitely designed touch-enabled printers from HP including – HP Photosmart Premium C309G All-in-One, HP Photosmart Plus B209A All-in-One, HP Photosmart C4688 All-in-one and HP Photosmart C4788 All-in-One printers –make printing more intuitive and effortless. Each of these printers comes equipped with its own star features!

For Ritu Beri, a globally renowned designer, working with HP to create the experience of touch was an opportunity. “I am excited to be co-opting with the technology leader, HP, in this endeavour to blend lifestyle with technology. Drawing inspiration from the smooth finish of the new Touchsmart, my collection personifies sophistication and elegance. It defines the free-spirited modern woman, who enjoys independence and creates her own style! The collection is elegant yet comfortable. I believe in creating clothes that are wearable, just like the HP Photosmart printers, where technology adds to the consumer experience.”

According to Christoph Schell, Vice President, Consumer Go To Market and Inkjet and Web Solutions Imaging & Printing Group Hewlett-Packard Asia Pacific & Japan, “Since HP introduced its first consumer touchscreen printer in 2006, our R&D teams have drawn from extensive consumer insights, and leading-edge touchscreen technologies to develop the new Touchsmart user interface that is simple and easy to use. It promises to make everyday printing intuitive and enjoyable. With this launch, we will be the first to make the touch technology available for printing through our Photosmart printers.”

Adding to this, Ravi Aggarwal, President, Imaging and Printing Group, HP India said “said “As the market leader in the Imaging and Printing industry in India, HP has constantly innovated to evolve and align the consumer needs with its unique products. Touch technology will play an important role in making printing truly an experience for consumers. With its revolutionary personal printing solutions, HP is the only company with the depth and breadth to create a seamless experience, imbibing technology, looks and user interface, which enrich the lives of home users and individuals.”

Unmatchable style and cutting-edge technology come together in the new HP Touchsmart printers. The new tech-style fusion is redefining the way a printer is used, making it more intuitive, easy, fast, friendly and fun. Take a look at how HP touch-styled its new printers:

HP Photosmart Premium C309G All-in-One:

Featuring an 8.6 cm touch-screen, this versatile all-in-one can easily print, copy and scan everyday documents and lab-quality photos. Right from accessing your photos from online albums at Snapfish and connecting to the Web via pre-loaded HP apps – with or without PC and direct printing from iPhone, the Photosmart gratifies your craving for individuality and creativeness. This ENERGY STAR® qualified all-in-one enables upto 50 paper-savings with automatic two-sided printing. Price: INR 13350/-

HP Photosmart Plus B209A All-in-One:

The full-featured HP TouchSmart control panel and 6 cm touchscreen on the HP Photosmart Plus All-in-One allow consumers to wirelessly print photos, Web content and everyday documents with the touch of a finger. Consumers can use the TouchSmart control panel to rotate and crop photos, adjust brightness, or apply color effects before printing – no PC necessary. Price: INR 8999/-

HP Photosmart C4788 Wireless All-in-One:

The HP Photosmart C4788 Wireless All-in-One offers the easiest wireless set-up – simply touch one button for the freedom to print from virtually anywhere in the home. The 3.6 cm color display and HP TouchSmart frame make it easy to produce lab quality photos, everyday documents, copies and photo reprints. Price: INR 7570/-

HP Photosmart C4688 All-in-One:

The HP Photosmart C4688 All-in-One features a 3.6 cm color display and HP TouchSmart frame for simplicity and convenience. Built for efficiency, it also includes several features for “goof proof” printing such as the HP Photo Print Gadget – which allows users to simply drag and drop photos to a desktop icon from virtually anywhere on a PC – saving time and reducing errors. Price: INR 6267/-

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